It’s more important than your overall marketing plan because it's immediately actionable.
blow-the-bubbles
Do me a favor… the next time someone walks into your office or retail outlet, have a bottle of bubbles and just blow the bubbles at them and see what happens. One of two things occurs, the person either tries to pop them, or they start smiling. For Barlow being crazy is a way of life as he is simply trying to find the common bond or thread of engagement. Breaking down barriers and demolishing walls! The bubbles are just the conduit to make adults feel like children again or to turn a frown upside down, and it’s the kind of mindset Barlow wants you to take to the marketing meeting. It’s a first impression tactical approach that 99% of businesses are missing, and it’s the #1 reason businesses can’t build an emotional attachment with consumers.
2 Do you discuss your first impression of your marketing discussions at all?
It’s the #1 reason for marketing failure for a small retail business.
3 Have you ever blown bubbles at your customers and plotted the results?
If not, do it to 5 employees or customers. Document their response such as laugh, pop, smile, nothing or walkout.
4 How long does a customer have to wait to be greeted once they enter?
15 seconds or longer is ideal. The chances of closing increase by 10% every 10 seconds.
5 Is “How Can I Help you?” the most common greeting?
“How can I help you” identifies your business as an ordinary business.