As one of the country’s top creative minds and as a successful start-up entrepreneur, Brian Barlow has seen too many companies struggle with identity and marketing efforts because of one missing component. Crazy!

It’s crazy to think we see so many companies both locally and nationally thriving because of their commitment to telling their story in the most dynamic ways. While the other companies watch on the bleachers wanting the same thing, hiring and firing agencies and marketers trying to find the golden nugget.

Barlow offers the only golden nugget that matters and is measurable. CRAZY! In this presentation, you’ll see a first-hand account just how crazy Barlow gets in this visual demonstration that separates the players versus the spectators.

• Learn specific techniques on how to generate a crazy mindset for brainstorming
• See why boring fails, and crazy always wins the marketing wars
• Learn the crazy “THEs” of marketing
• Practice the “blow the bubbles” customer impression theory
• The top 3 “creative killers.”
• Why 10 minutes of crazy every single day yields 60% potential increase in revenue

Brian Barlow has always wanted to learn how to sing. Unfortunately, that dream is just that as Barlow can’t hold a note. But he has spent countless hours researching and learning the ways of the world’s most profitable and marketable singer, Garth Brooks. In today’s buying environment, those who entertain and create an emotional connection with their customers base are the ones who are seeing the most impact socially and ultimately financially. Much like Garth Brooks, knowing who you are and who is listening is the most forgotten, and fundamental force in effective modern marketing. With Barlow’s most visual demonstration, get ready to rock your voice and create a rock-star environment! Barlow shares his proven theory of knowing your song, writing it, and then singing it to the world. This performance is more like a concert, and the first 10 minutes will have you on the edge of your seat.

• Get a dose of truth serum as Barlow audits your marketing upfront and personal
• Learn the positive effects of treating customers like rabid fans instead
• Learn craziest first impression ideas you can take back and discuss with your team
• How to create social content every day that is free and crazy enough to gain rock-star status
• Build a culture of performance

Everybody loves watching funny or emotional videos on all the social channels, so why aren’t you participating? As one of the nation’s leading small business creative consultants, Barlow urges every company to “make a bold statement” if you want to be noticed on social channels. It’s effective, it resonates, and it’s free. Barlow knows this method first hand with more than 10,000,000 views and 125 videos that have gone “viral.” Barlow also has a growing fan base of more than 100,000 followers. It’s also one of the many reasons Barlow has been on every major network program on TV and online. Including Yahoo News, Snapchat top page, New York Times, NBC Nightly News, Good Morning American, The Today Show, Dr. OZ, The Mel Robbins shows, Inside Edition, USA Today, Forbes, Washington Posts, and 1000’s of local radio and TV affiliates.

• See the internet’s most viral videos and why
• How to write viral videos
• How to make and create a bold statement viral-worthy
• Why your invitation isn’t working
• Top 5 ways to produce daily viral potential without production costs

Brian Barlow is a collegiate and regional soccer referee, having officiated more than 1200 games, including trips to Regionals, Nationals, and many playoff and semi-pro whistles and now add “referee advocate” to his resume. In 2016 Barlow started a little Facebook page called Offside.

It was designated as a place refs, coaches, and spectators could go to discuss officiating and youth sports in general. The page grew in popularity the day Barlow posted one video and made one bold statement. It was a video of a woman verbally abusing a youth referee crew, and the message was this “if you ever capture referee abuse like this, and we post here on this page, we’ll give you $100” everything exploded after that. Now Barlow is the leading voice in youth sports regarding the treatment of referees in all sports and is often approached to consult and educate clubs all over the country on how to create a positive sportsmanship environment and give the games back to our kids. This presentation is raw, real, and very startling as it depicts the real-life environment we’ve created for our children and why it’s destroying youth sports.

• Increase awareness with accountability procedures
• Master the best ways to manage young athletes
• Build a culture of positive sportsmanship
• How to get rid of problematic parents
• How to get rid of problematic parents
• Referee retention strategy
• Top 5 things to do to curb referee abuse